A world-leading training institution built on
precision, self-mastery, and influence
Observe
PROFILE
INFLUENCE
MASTER
01 / WHAT NCI IS
WHAT NCI IS
NCI is a structured training system for mastering human behavior.
It equips practitioners with skills in profiling, communication, influence, and self-mastery. Each level delivers specific, measurable outcomes.
The institution includes tiered certifications, a world-leading curriculum, live assessments, and a global community of practitioners using what they’ve learned to author their reality.
PROGRESSIVE MASTERY
Start with the outcome you want.
Each higher level already includes everything from the levels below it, so you start where your goal is and choose by outcome and price.
01
FOUNDATIONS OF PROFILING
BEHAVIOR OBSERVER
Foundations of behavior profiling. Read people more accurately than you do now.
Hundreds of recorded influence drills performed by Chase
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Instant access to all new NCI courses
One full year of access to anything we release
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certification
NCI Level 1
NCI Level 2
NCI Level 3
NCI Level 4
Multiple-choice exam
+ certification
Live certification exam
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Board certification exam
1.5-hour live board exam, NCI-4 level
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Community
NCI Level 1
NCI Level 2
NCI Level 3
NCI Level 4
NCI-1 study group (coach-led)
NCI-2 study group (coach-led)
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NCI-3 study group (coach-led)
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NCI Author alumni community
Hand-picked global community, restricted opportunities
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Coaching
NCI Level 1
NCI Level 2
NCI Level 3
NCI Level 4
30-minute success mapping
One-on-one with NCI mentor
Skill development
exercises
15-hour course
~6 months
4-hour concierge coaching
One-on-one with NCI mentor
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Direct access
to chase
NCI Level 1
NCI Level 2
NCI Level 3
NCI Level 4
Weekly group coaching
with Chase
1-hour live session with Chase and the NCI team
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Weekly office hours Q&A with Merlin
1-hour live group Q&A
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Discounts on NCI live events
One full year of discounted access
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Author-tier community moments Past examples:
Chase’s wedding, doctor-network intros, meetups at Chase’s house
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Find your level in 30 seconds.
What do you want to be able to do?
Pick the outcome you want. We’ll point you to the level that builds it.
“I want to read people more accurately.”
Spot the patterns most people miss. Profile in real time. Make better calls in conversations, negotiations, and reads of people you’ve just met.
NCI-1 is built for that.
The Behavior Observer gives you the foundational profiling system Chase developed inside intelligence work. Start reading people more accurately within hours of opening the course.
Go beyond surface reads. Master the body language and behaviors that project authority.
NCI-2 is built for that.
The Behavior Profiler Set takes you from competent observer to professional-grade profiler. Profile people accurately in under six minutes, with the body-language and authority stack that can’t be taught in a book.
“I want to move from reading rooms to shaping them.”
Apply behavioral influence to outcomes. For leaders, founders, and practitioners who shape outcomes.
NCI-3 is built for that.
The Behavior Scientist Collection is the bridge between observation and influence. Applied behavior science, used with intent and restraint, for people who shape outcomes.
Everything NCI teaches, plus weekly time with Chase, a hand-picked community, and one-on-one coaching. Application only.
NCI-4 is built for that.
The Author & Elite Operator Complete Library (Grad School) is the full repository: advanced influence, the entire lower-path curriculum, weekly time with Chase, the alumni community, and one-on-one coaching. For people committed to authoring their own outcomes.
It has been an honor to be a student at NCI. Chase Hughes has had a career that is elite in every sense of the word. I’m thankful that he is sharing his knowledge with regular people because he doesn’t have to. His team is just as good, they are doing amazing things out here.
Loni Mori
Forever Jung LLC
Very informative, eye opening to a lot about life and people behaviors
Ricardo Campbell
I am super happy studying with you! Chase is such an amazing teacher! Everything you guys do resonate with me and I learn so much! Thank you Just Great
Sabio Janiak
"I've taken many courses over the years, but NCI-1 stands in a league of its own. Chase Hughes doesn't just teach, he transmits. His ability to break down complex concepts with clarity and emotional intelligence is extraordinary. Every module felt like a revelation, and the depth of insight packed into this course has taken me months to fully integrate."
Amanda
NCI-1 Student
"I'm incredibly impressed with NCI University. It's a fantastic program for anyone who wants to get better at navigating complex conversations and leading with genuine, ethical influence. A truly valuable resource for driving results and serving our company's goals."
Jimmy Easter
NCI-2 Student
"This might be the best investment you've ever made in yourself. The NCI content is valuable, deep and broad. No fluff. A lot of detailed information available for those who want to learn, presented in an accessible manner. Chase Hughes's mantra that we rise by lifting others is expressed through every aspect of NCI."
Margot Pi
NCI-3 Student
"NCI is the tractor beam that pulled me back into myself. I'd been living with a lot of doubt inside my body, which isn't usual for me. Joining NCI placed my trust back where it belongs, in my center. This has given me the ability to separate outside noise before it becomes inner chaos."
Amanda Langill
06 / INTELLIGENCE BRIEF
QUESTIONS, ANSWERED.
DO I HAVE TO START AT NCI-1?
No. Every higher level includes the curriculum below it. Most students choose by the outcome they want and the investment that makes sense.
WHAT’S THE DIFFERENCE BETWEEN NCI-4 AND GRAD SCHOOL?
NCI-4 is the advanced curriculum. Grad School is the full container around it, holding NCI-4 plus six other pillars: weekly calls with Chase, a hand-picked global community, designated study groups, one-on-one coaching, bonus depth content, and the rest of the curriculum stack. NCI-4 is available only inside Grad School.
How long does each level take?
NCI-1 is a seven-hour course. NCI-2 is fifteen hours. NCI-3 is an estimated six months of study. Grad School is a twelve-month immersive. Each course is self-paced.
Is there a payment plan?
Yes. NCI-2, NCI-3, and Grad School have a payment plan.
Is this for total beginners?
NCI-1 assumes nothing. The higher levels assume curiosity and discipline, not credentials.
Is there a refund policy?
Yes. Refund terms vary by level and are disclosed at checkout.
THE TEXTBOOK
As seen on the "Joe Rogan Experience Podcast"
Get the Behavior Operations Manual
Every technique and underlying principle is laid out so clearly that you’ll be able to create profound influence within minutes – even in conversations you’ve never had before.