The Wider
NCI Umbrella.
NCI is a structured training system for mastering human behavior.
NCI University is one of several brands Chase Hughes has built. Each one serves a specific audience with a specific outcome. If you’re here, you already know what NCI does. Here’s what else is in the family.
Our partners
AVERY
AVERY is the personal-transformation system Chase Hughes developed alongside NCI University.
While NCI trains behavior as a skill, AVERY restructures the underlying patterns the behavior runs on. The protocol is positioned as the first MRI-verified cognitive restructuring technology: a four-day process that removes the limiting patterns keeping a client stuck and installs new ones in their place.
AVERY creates a new version of you who replaces limiting patterns with success-driven behaviors. Each engagement is custom-built for the individual and led by a certified Avery Clinician.
Our partners
NCI-GOV
NCI-G is the government, military, and security division of NCI University.
Built on Chase Hughes’ behavioral science, we train intelligence professionals, law enforcement, military operators, and security leaders to see threats coming before they happen. Training covers human behavior, interview and interrogation, violence prediction and prevention, influence and persuasion, and authority under pressure. Every program is customized to your mission.
Our partners
NCI PITCHCRAFT
NCI PITCHCRAFT IS THE DONE-FOR-YOU SIDE OF NCI, FOR THE YES YOU CAN’T AFFORD TO LOSE.
While NCI trains you to influence people, NCI Pitchcraft does it for you. Founders raising money and owners with a sales funnel send the pitch, deck, or page that has to work. Zach Paul reads it the way the investor or buyer will and rewrites it for the part of the brain that decides, instead of the part that agrees.
Zach runs NCI Pitchcraft in partnership with Chase Hughes, and they work each engagement together.
Our partners
NCI SALES
NCI Sales is the sales training side of NCI, built for the people who close.
While NCI trains behavior as a skill, NCI Sales applies it to the moment a buyer decides. Built from neuroscience, behavioral profiling, and intelligence tradecraft, the training replaces canned scripts and closing tricks with a system for how people actually choose and commit. Chase Hughes teaches it with Eli Wilde ($100M+ in sales) and Eli Sanchez (builder of five seven- and eight-figure companies). You’ll leave with a clear outcome for every conversation, a script backed by neurocognitive science, and the skill to run it live.
Get the Behavior Operations Manual
Every technique and underlying principle is laid out so clearly that you’ll be able to create profound influence within minutes – even in conversations you’ve never had before.